CONTENUR, the multinational company that is a reference in comprehensive waste containerisation solutions for cities, is launching its corporate identity. The new logo shows the evolution from a marked industrial positioning towards an identity that is more associated with urban settings. The new image transmits the company’s main values: innovation, quality, reliability, guarantee, flexibility and proximity. Integrated elements CONTENUR has worked on the design of a logo that includes the company’s positioning: the brand is adapted to the urban setting offering comprehensive solutions, with a firm commitment to contribute value and reflect some of the attributes that they define as quality, reliability, integrity and durability. The logo is based on the company’s name, which allows over 30 years of experience on the market to be capitalised on. It uses the U as a representation of a container, along with the 4 circles symbolising different waste streams. Likewise, CONTENUR has renewed its entire communication strategy, including innovation as a basis for all the tools that are launched onto the market. A clear example of this is the development of its new web site.